Contemporary terminal installation
Using a single digital presence to anchor a contemporary lounge from day one.
The environment
A newly constructed private aviation terminal serving North American and Middle Eastern UHNW passengers. The lounge aesthetic is minimalist and monochrome, with clean lines, natural stone and indirect lighting. The operator wanted a digital placement that would feel like an architectural feature rather than a commercial addition. The brief emphasized integration from the earliest design stages, ensuring the display would sit as naturally in the space as the furniture or lighting.
The placement logic
We specified a 65" ultra-slim display with matte finish and integrated it flush into a feature wall during construction. The display is invisible when off, appearing as a dark monolith consistent with the terminal's material palette. Installation was coordinated with the terminal build schedule, and the display was integrated before final wall finishing, creating a seamless appearance. Sightlines were determined by analyzing passenger flow and dwell zones, ensuring the display would be visible but not intrusive. The result is an optimal viewing height and geometry that feels native to the terminal's minimalist design language.
The visual loop
Each lounge carries a small number of brands within a calm, continuous loop. The sequence blends three to five brand features with neutral ambient pieces between them, ensuring clarity, balance and composure throughout. The loop follows a gallery rhythm with simple, unhurried transitions that preserve the room’s composure. The lounge retains full creative approval and has established strict aesthetic guidelines requiring all content to be monochrome or desaturated.
Start a quiet conversation
If our work aligns with the character of your lounge or your brand, we would be pleased to discuss it with you.